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Bentley Sensorium, Future Customer Lounge

A design proposal, shortlisted by Bentley and Dezeen in an international competition to conceptualise the showroom of the future for a brand traditionally associated with luxury cars and looking to expand into other markets, including home furnishings and development.

  • Status Shortlisted Competition
  • Year 2023
Bentley Sensorium, Future Customer Lounge
Bentley Sensorium, Future Customer Lounge

A diverse range of objects and exhibits, shown at different venues and locations, predetermined the flexibility of the concept, which incorporates elements of a living room, a museum, and an immersive theatre.

Bentley Sensorium, Future Customer Lounge
Bentley Sensorium, Future Customer Lounge

Patrons are given the opportunity to look, touch and interact with physically presented objects, with screen walls programmed to interactively augment that experience, from colour and configuration options to macro details and scenes from the production process, such as glass molding, leather dressing or innovative materials. Each augmentation is activated by proximity, touch, and voice.

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