The important part of the company’s offering, a customer journey, where each patron can get involved in the customisation of their car early in the design and build process would consist of virtual elements, as well as an actual walk through the factory. These visits would be in a double height space, which we carved out in the existing building specifically for that purpose.
To mark the beginning, and reflect the notions of speed, energy and refinement associated with the client’s brand, we felt that two components were required: the light, and the movement.
The importance of collaboration among the maker and the customer inspired the feature light, where the sense of movement and change are generated only through interaction with an observer.
The light fixture consists of four Y-shaped parts, suspended at different heights. From most angles the four elements look like an abstract composition, while at the centre of the space, the four parts come together to form the client’s recognisable logo. To achieve this anamorphic effect, all shapes were adjusted to the perspective correction and their position in space carefully considered.
The component structure of the light is a reference to its origins in Feynmann diagrams, which describe the behaviour and interaction of subatomic particles.